Today Nike announced that Colin Kaepernick will be one of the faces of its 30th anniversary for the Just Do It campaign. Nike is officially validating Kaepernick’s brave efforts to advance social justice, and also validating Kaepernick’s current legal action against the NFL over them blackballing him. It’s certainly a bold move for Nike, due to its financial ties with the NFL. It is also a slap in Donald Trump’s very ugly face.
Colin Kaepernick started taking a knee while the National Anthem played to draw attention to the police brutality against African-Americans and racism in general, and many other NFL players followed his lead. Donald Trump then attempted to hijack the kneeling to advance his racist agenda. He’s repeatedly insulted black NFL players and zeroed in on Kaepernick above all others. At one point Trump even called Kaepernick a “son of a bitch”, a sign of the president’s immaturity and lack of moral character.
Kaepernick was blackballed from the NFL simply because Donald Trump wanted it to happen. Sure enough, when the Dallas Cowboys owner Jerry Jones got asked about it while under oath, he acknowledged that Donald Trump called him directly and arrogantly demanded that team owners begin fighting with black players about the kneeling issue. Jones stated that Trump admitted he wanted this to happen because he thought it would increase his approval rating.
Nike’s decision to place Colin Kaepernick front and center during its new marketing campaign is a direct repudiation of the racist Donald Trump and all the evil things he stands for. And it’s a middle finger to Donald Trump’s racist base, who are boycotting against all Nike products. However, whenever corporate America bets against Trump, they win– and things always end badly for anyone who sides with the racist sexist liar, President Donald Trump.